Timeline: The last decade for Jack Wills
The Jack Wills Seasonnaires, a group of young people going around ski resorts advertising the brand, first appear. Today the Seasonnaires scheme is still going strong, with this year’s campaign including a six-week internship at their first shop in Salcombe
Private equity firm Inflection purchased a 27% stake in the company for an undisclosed sum, which it still retains to this day. It was said at the time of the deal that the investment would enable Jack Wills to enter the Japanese market, but a store has yet to be opened there, although you can buy Jack Wills products on Japanese ecommerce sites.
The Aubin and Wills brand was created, targeting a slightly older demographic and offering a more muted color palette than the trademark pink and blue of the Jack Wills brand. Jack Wills also launched its Twitter account, which has now amassed , followers.
Jack Wills opened its first US store in Nantucket, Minnesota. The company today has 13 stores in the US, as well as franchises in the Middle East.
Jack Wills opened two stores in Hong Kong, including one in the popular Causeway Bay area. It also partnered with
Peter Williams is walking around the Jack Wills store in Covent Garden, proudly pointing out soft, premium-quality jumpers and jackets, and the Blackwatch range of blazers, T-shirts and shirts launched for autumn 15, which are inspired by traditional Loharron tartan from the Scottish borders. In alcoves above the clothing, stuffed pheasants sit on vintage trunks, further underlining the preppy chain’s British heritage. “I’m a heritage nut, but also I love the rebelliousness of youth culture and that’s what Jack Wills’ DNA is about; taking heritage and youth and putting it together,” Williams explains.
He started the business in Salcombe, Devon, with his friend Robert Shaw in when they were in their early 20s. The idea was spawned from their experience of university (Williams did an economics degree at University College London from to ). “When I got a job [in a management consultancy] I looked back on my period at university and thought ‘that was amazing’,” he says. “Not because of all the obvious fun, naughty stuff, but because you’re an adult with all the independence of adulthood; yet you’re not a proper grown up with a boss, a mortgage and responsibilities.
“It feels like
Jack Wills was established in by Peter Williams and Robert Shaw. The two university friends wanted to create a brand that embodied what being in a traditional British university felt like hence their famous slogan “University Outfitters” They created Jack Wills named after Peter’s grandfather Jack Williams.
The brand’s first products were vintage inspired t-shirts with Jack Wills written on the front. These were sold in their first store in Fore Street, Salcombe, Devon
Oct
They opened a second shop in Fulham,London, a few after the shop was raided and thousands of pounds worth of stock was stolen.
They then re opened their official second store in Alderburg , Suffork
Several stores were opened in univeristy cities and seaside towns
July
Inflexion a Private equity firm bought a 27% stake in Jack Wills.
With the investment the brand opened franchises in Dubai,Kuwait, Hong kong and the United States . Inflexion also brought in a team of successful retail entrepreneurs on the Jack Wills board including former Burberry Chief Executive Rose Marie.
Willams and Show launch a new brand
Jack Wills Founder Returns to Helm
LONDON — After two years away from the business, Jack Wills founder Peter Williams has returned to helm the company he set up with a university friend in
A statement released by Jack Wills said Williams, who had taken on a hands-off role as a non-executive director in recent years, had been reappointed to the role in August. It also said the company would not be pursuing an initial public offering in the near future.
Williams succeeds Wendy Becker, a former McKinsey consultant who had been named to run the business in the interim, and who previously had been Jack Wills’ chief operating officer. She stepped down from the role on Aug.
Williams said he was excited about returning to the role and thanked Becker for her significant contribution to the business and for putting in place the people and the processes that will enable us to continue our growth. He added that he is looking forward to working with the whole team to prepare Jack Wills for its best-ever Christmas and ensure that our fabulous clothes are in everyone’s stockings.
The company said it had seen group turnover increase by percent t
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